Elisabetta Merlo
I am Associate Professor of Economic History. I hold a Ph.D. in Economic and Social History from Bocconi University. I am affiliated at ICRIOS - The Invernizzi Center for Research on Innovation, Organization, Strategy and Entrepreneurship (Bocconi University)
Associate Professor
elisabetta.merlo@unibocconi.it
Research interests
My research interests include the history of the Italian fashion, of the Italian fashion industry and of the Italian fashion companies.
Selected Publications
Making italian fashion global: brand building and management at Gruppo Finanziario Tessile (1950s‒1990s)
BUSINESS HISTORY, 62(1): 42-69, 2020Le origini industriali del sistema moda italiano
La formazione del sistema moda italiano. Industria, istituzioni, innovazioni e family business, Roma: Edizioni Nuova Cultura, pp. 41-62, 2020The determinants of the emergence of Turin as the first capital of Italian Fashion Industry (1900–1960)
FASHION THEORY, 24(3): 325-348, 2020Trends in the fashion business: Spain and Italy in comparison, 1973–2013
ENTERPRISE & SOCIETY, 21 (1), pp. 79-109 , 2020Giorgio Armani. L’impresa italiana
Vol. 1, Le storie, Roma: Istituto Poligrafico dello Stato, pp. 686-689Fashion, product innovation, and consumer culture in the late 19th century: “Alle Città d’Italia” department store in Milan
Journal of Consumer Culture, published on line 14 Sep. 2019Lo stile italiano nelle carte. Inventario dell'archivio storico della Camera nazionale della moda italiana (1958-1989)
Roma: Istituto Poligrafico dello StatoItalian luxury goods industry on the move: SMEs and global value chains
Global luxury, pp. 39-63, 2017Teaching
I teach "Economic History" for the undergraduate students and Channel Marketing (Trade evolution, analysis and planning) at the MSc level.