Tourism has picked up right where it left off before the pandemic. According to data from the World Tourism Organization, more than a trillion dollars was exceeded in revenue in 2022, double that of the previous year and reaching 64% of the pre-Covid amount, when tourism saw 1.4 billion people traveling abroad. In other words, the sector has recovered quite well, and even industry experts and workers agree that tourism is a rather sizeable and booming market. In fact, roughly 10% of global GDP and employment can be attributed to tourism, which become respectively 13% and 15% if we just look at Italy. In addition to retrieving the ‘slices’ lost, the pie is also expanding and will become even bigger in the future thanks to many countries with untapped potential who will enter the market.

“When looking at data estimates, even 2023 seems promising,” explains Cristina Mottironi, Bocconi Program Director of the Specialized Master in Tourism Management.

Read the full article